Positive or a negative sentiment about Beiersdorf AG, a world-class skincare company
Beiersdorf AG is an international skincare and cosmetics company headquartered in Germany. The company was founded in 1882 by Paul C. Beiersdorf. Beiersdorf AG owns world-renowned brands, the best known of which are NIVEA, Eucerin, La Prairie and Labello.
NIVEA is a renowned brand that focuses specifically on skincare, body and facial habits and beauty products. Eucerin supplies scientific media-based skin care products for people with sensitive skin or special skin problems. La Prairie is a Swiss brand offering luxury skincare products, pursuing attitude excellence and innovation. Labello is a brand focused on lips and related products.
Beiersdorf AG continuously invests in research and development to continuously introduce innovative products tailored to the market. It sells its products in over 150 countries worldwide and is one of the leading players in the international skincare industry. Beiersdorf AG also shows strong commitment to corporate social responsibility activities and projects for sustainable development.
In which regions do you sell your products?
Beiersdorf AG is a global company and sells its products all over the world.
Their products can be found in more than 150 countries and are actively sold in all regions including Asia, Europe, America, Africa and Oceania. However, product sales may vary depending on country-specific circumstances, such as available sales channels, national local organizations and regulations.
What is the company’s product range?
Beiersdorf AG owns several brands, mainly dealing with skin care, body and facial habits and beauty products. The main brands and their product lines are
- NIVEA: Offers a wide range of skin care and cosmetic products, including moisturizers, cleansing products, sun care, men’s products, bath and shower products, deodorants and facial care products.
- Eucerin: Provides skin care products based on dermatology, covering skin care and facial care products for people with sensitive skin or special skin problems.
- La Prairie: Swiss brand offering luxury skincare and beauty products, offering an innovative skincare line including cutting-edge products such as luxurious creams, serums and essences.
- Labello: A brand with a focus on lip care, offering a range of lip balms, lip glosses and other lip care products in a variety of scents, colors and purposes.
Beiersdorf AG’s most popular products
One of the most popular products in Beiersdorf AG’s product range is the NIVEA cream. This is a classic skincare product that has been loved around the world since it was first introduced in 1911. NIVEA Cream is a product with excellent moisturizing effect that can be used on the face and body. It is suitable for use by people of all ages and has been developed for various skin types.
In product development, Beiersdorf AG attaches importance to the following criteria:
- Meeting customer needs: We pay attention to customer needs and trends in the process of product development and innovation, and strive to develop products that can provide the effects that customers need.
- Science-based research and development: Through dermatology and related research, Beiersdorf explores key factors in skin health and establishes the knowledge underlying product development.
- Sustainability considerations: Beiersdorf applies an environmentally friendly approach to product development and production, and promotes sustainable development throughout its business activities. This is achieved in a number of ways, including resource savings in raw material selection, packaging and throughout production.
- Quality improvement and innovation: We invest in continuous research and development to continuously improve the effectiveness of our products and apply innovative ideas to present products that provide the best experience to consumers.
Learn about the stock of Beiersdorf AG
The shares of Beiersdorf AG are listed on the Frankfurt Stock Exchange in Germany under the share code BEI. Beiersdorf AG belongs to the prime standard sector and is one of the important companies on the German stock market. It owns brands such as NIVEA, Eucerin, La Prairie, and Labello, which are famous around the world, and is strong in the global skin care market.
Beiersdorf AG has been evaluated as a stable and growing company. Customer preference for products is rising due to independent research and development, and corporate value is continuously rising due to factors such as steady growth from an efficient global sales network. As such, Beiersdorf AG’s shares are of great interest to investors who consider stability and long-term investment value.
A look at Beiersdorf AG’s stock outlook
Beiersdorf AG has strong competitiveness in the global skincare market and is expected to continue growing. In particular, it is expected that the skin care market will continue to grow due to the increase in interest in healthy lifestyle and skin care, and the development of skin science research.
Additionally, as consumers spend more time at home due to the COVID-19 pandemic, consumers are seeing an increase in demand for home skincare products. Beiersdorf AG is developing and expanding its product line strategically to meet these trends.
However, even though the skin care market is expected to continue to grow, competitors are fiercely competing for the market. Beiersdorf AG therefore needs to maintain its competitive position against its competitors through continuous product innovation and efficient business operations.
Overall, Beiersdorf AG is one of the companies of interest to investors, as it is rated as a company with stable and long-term growth potential. However, you should always evaluate investment risks with caution, such as global economic conditions or market volatility.